YWCA Austin
The YWCA of Austin, Texas and their PR partner reached out to Omnibus for the visual dust-off of their annual Fabulous People Party, an event to recognize women in leadership living in Austin. All proceeds go towards YWCA’s mission of eliminating racism, empowering women, standing up for social justice, helping families, and strengthening communities.
We used strong, monochromatic imagery with an alternating bold orange and soft gray color palette to draw the eye, and playful typography treatments to communicate a fun event with a positive message. Poster imagery expanded across direct mail and digital advertising as well.