Andretti Optics
One of many brands under the Arleda Brands banner, Andretti Optics were high quality optics designed for the racing world. Carrying the name of the most famous racing families in the world, Omnibus was tapped to help develop the brand and create a strong visual presentation to carry through both print and digital avenues.
Along with overall art direction and graphic design, Omnibus provided a connection to influencers, placing the line of sunglasses on touring musicians as well as automotive influencers, including renowned vintage Porche enthusiast Matt Hummel, who wore his Andrettis in his Playboy Germany interview and his Porche sponsored tours throughout the Americas and Europe.