Originally hired to redesign the website for fashion house fabric producer NY Fashion Center Fabrics, Omnibus presented a revamped brand identity to help the new site communicate a robust and refined textile product offering, as well as appeal to both student designers and high-end fashion houses alike. The logo and tagline were reworked with a more fine-tuned type treatment, and graphic elements were adjusted to read at various sizes in both print and digital mediums. Brand typography was redefined and standardized, not only creating a cohesive web environment, but allowing the company to communicate clearly and consistently regardless of medium or message. Email templates were designed to communicate new product and promotions, all the while reinforcing the brand experience from the website. Printed collateral was also created to compliment and expand the site and email marketing messages.