Betrayed!

Virginia based bourbon producer Ironclad Distillery Co. reached out once again to create a unique visual identity and labeling for something they said they'd never produce, a quality small batch Rye Whiskey appropriately named "Betrayal". Building from the brand identity Omnibus created and evolved for the distillery in previous years, the team created three distinct type-and-color driven label options to represent this irreverent departure from the brand's iconic small-batch bourbon. All three labels were such a hit with staff and customers alike, the distillery put all three eye catching options into market.

“Our distillery is owned by a small family of three. One of them claimed we'd only ever make bourbon. Then one day, another made a rye. Now, we all divulge to you: Our family's Betrayal. We may have cheated on bourbon, but nice ryes finish last.”