The first collaboration between Omnibus Creative Studio and Sacramento based marketing agency, Merlot Marketing, was the brand refresh of Merlot itself. Retaining a handful of elements from Merlot's 14 year history, Omnibus set about refining logo, color palette, typography and brand voice to better speak to what the agency does and how they do it. The logo was slimmed and simplified for a more clean and modern presentation, scaling easily for a variety of print & digital applications. Along with a neutral palette of crisp black & white, a bright, custom red was introduced to reflect the approachability of the agency's work and fun-loving staff. Paired with a friendly, humanist typeface and modern typography, these elements combine to enhance Merlot's own brand story while better showcasing the elevated body of work they provide for their clients.