The Sacramento Region Community Foundation connected with Omnibus in 2016 to rebrand the annual Big Day of Giving fundraiser, and GivingEdge, the nonprofit knowledge source that powers Big Day of Giving. We set upon developing a fresh, modern identity consisting of clean typography set with a bold icon, brought to life with a bright and playful color palette. The GivingEdge identity was created as a system that could stand alone or seamlessly layer in to Big Day of Giving as a secondary element whenever necessary. Omnibus created brand guidelines for use by both internal parties and by outside partners, then executed designs for the key advertising vehicles for print, social media and web.
The Pilates Movement Studio
A small but fun collaboration with public relations firm Five Two SQ, the Omnibus team developed a modern brand identity package for start-up pilates and yoga studio The Pilates Movement Studio in Austin TX. Pairing clean typography and iconography with a bright palette of alternating color, the team created the building blocks for a unique brand expression in the health and wellness space.
Virginia based bourbon distillery Ironclad Distillery Co. originally contacted Omnibus Creative Studio to help develop a label for their first small-batch bourbon release. Maybe its our love for well-designed packaging, maybe its our love for bourbon, but the exploration into the brand's vision for their product, and the heritage of their environment (a 150+ year old distillery on the James River, at the very site of the infamous battle of the ironclads during the Civil War) provided us a wealth of ideas that led to a complete brand identity package for the distillery and its product. With the help of The Mariners Museum of Newport News, Omnibus was able to get access scans of actual Civil War era plans, newspaper accounts and diary entries to bring the brand to life. A secret peel-back label reveals secret plans of an ironclad ship, a turret detail becomes part of an icon for the for the distillery's premier bourbon, the front page of the local newspaper dated the day of that infamous battle becomes the gift-wrapping for all bottles leaving the tasting room.
The Creamery at Alkali Flat
Another collaboration with Merlot Marketing, Omnibus Creative Studio was brought on to create a look for The Creamery at Alkali Flat housing development by BlackPine Communities. With a quick refinement of the working logo, we developed a fresh palette, typography systems and graphic icons to serve as a base for upcoming advertising and marketing efforts. We consulted on photo direction, brand voice and messaging, developed multi-dimensional advertising concepts for print and web, and designed key marketing pieces such as outdoor flag and signage systems, booklets and other printed materials... even 10 foot tall stone monuments to flank the entryways to the development.
The first collaboration between Omnibus Creative Studio and Sacramento based marketing agency, Merlot Marketing, was the brand refresh of Merlot itself. Retaining a handful of elements from Merlot's 14 year history, Omnibus set about refining logo, color palette, typography and brand voice to better speak to what the agency does and how they do it. The logo was slimmed and simplified for a more clean and modern presentation, scaling easily for a variety of print & digital applications. Along with a neutral palette of crisp black & white, a bright, custom red was introduced to reflect the approachability of the agency's work and fun-loving staff. Paired with a friendly, humanist typeface and modern typography, these elements combine to enhance Merlot's own brand story while better showcasing the elevated body of work they provide for their clients.
As part of the brand identity exploration and redesign for the premium Lee Jeans core brand, Lee 101, Omnibus worked with the denim director to re-invision the 125 year old brands' logos and icons in the context of the product packaging for this elevated line. Historic logos were tweaked and re-purposed, icons and mercantile stamps were created or re-invisioned for a more contemporary appeal, then all were curated into a family of brand marks that would sit together on the brands trim and packaging, as well as look books, advertising and the brand's digital expressions.
Aardvark Paper Straws
Omnibus was brought in by public relations and marketing firms Five Two SQ and Keen Strategy to refresh and expand the brand identity for the Aardvark paper straw company. While Five Two SQ and Keen worked to reposition Aardvark as the only FDA food-grade certified, chlorine-free, biodegradable, compostable, and durable paper drinking straws in the market today, Omnibus crafted a bright, modern look for the American heritage brand that would appeal to the product's green sensibilities and fun applications in entertaining, crafting and decorating. With the use of a bright, interchangeable palette and fun, yet refined typography, Omnibus reworked the original Aardvark logo and type system to fit the company's new brand positioning. A seasonal system of 4-color labels was produced for the product, heightening the brand's ability to be noticed in the potentially noisey and variable store environment. Packaging for boxes of larger quantities, as well as the delivery of samples and product information for the sales team was also explored. A scalable marketing site (soon to be a fully functional e-commerce site) was developed to romance the brand story and show off the brand's unique, high quality product.
The Brooklyn by-way-of San Francisco based book publisher, Unpiano Books, hired Omnibus to create an identity based loosely on the avatar and typography style used on their prior project, a popular photography blog and photo zine series, which served as a jumping off point for this latest endeavor. Clean, simple typography and a crisp palette of black and white, the Unpiano Books identity is both bold enough to stand out on its own, but capable of scaling to a secondary position when projects call for a particular artist to come to the forefront.
Arthur Pollock Arthur Pollock - Unpiano Books tapped Omnibus to design its first hard cover edition, a 184 page collection of works from the 1970s of photographer and Boston Herald photo editor Arthur Pollock. A news media photographer for over forty years, Arthur Pollack creates images that incorporate great depth and allure with a photojournalistic viewpoint. Reminiscent of the gritty, yet artistic style popularized by Weegee in the forties, the photographs in the book bring to light the daily travails that build the foundation of a city. Arthur is the recipient of the World Press Award as well as the National Press Photographers Association Picture of the Year.
Mel Kadel It Rained All Day - Unpiano Books asked Omnibus to design a hard-cover edition of a children's story written by musician Mike Ako, illustrated by artist Mel Kadel and featuring a 45rpm single by Mike's band ((SOUNDER)). The book is 8" square, 36 pages on uncoated stock, in a limited run of 500 copies. The music of ((SOUNDER)) is more then a component of musician Michael David Aho's overall creative output. It is the foundation of an all too-inviting world he has constructed - a world filled with bitter ironies, thinly veiled beauty and the threat of a trap door with every footstep. Using thick layers of hand cut paper, Mel Kadel's texture-rich illustrations are often reminiscent of engravings. Her reoccurring characters constantly take on new obstacles and adventures while maintaining a consistent aesthetic, giving her work a long-noted sense of interconnectivity and balance. Kadel's illustrations paired with Aho's original composition have created a landscape of remarkable complexity and depth. The duality of the book as both a piece of art and a songbook creates something captivating for adults and the very young alike.
Joe Roberts LSD Worldpeace - Omnibus designed the perfect bound, 160 page collection of works from San Francisco artist Joe Roberts. Joe creates artwork which represents a variety of mixed media formats and is reminiscent of work from Jean-Michel Basquiat and Joseph Cornell. Collage, paintings, diorama and figurines all play a role in the world he has created and is constantly reinterpreting. This book represents a year-long curated survey of his career thus far in the form of 142 full color reproductions of his work.
NY Fashion Center Fabrics
Originally hired to redesign the website for fashion house fabric producer NY Fashion Center Fabrics, Omnibus presented a revamped brand identity to help the new site communicate a robust and refined textile product offering, as well as appeal to both student designers and high-end fashion houses alike. The logo and tagline were reworked with a more fine-tuned type treatment, and graphic elements were adjusted to read at various sizes in both print and digital mediums. Brand typography was redefined and standardized, not only creating a cohesive web environment, but allowing the company to communicate clearly and consistently regardless of medium or message. Email templates were designed to communicate new product and promotions, all the while reinforcing the brand experience from the website. Printed collateral was also created to compliment and expand the site and email marketing messages.
Verge Center for the Arts
Sacramento’s Verge Gallery received non-profit status and evolved into the Verge Center for the Arts, requiring a fresh look for the new institution. Omnibus developed a stylish and versatile new identity program for the updated concept. As part of the initial makeover for the Verge, Omnibus created an eye-catching handout and insert to help with the newly relaunched institution’s efforts to raise funding and awareness of it’s mission. With this printed marketing program Verge was able to surpass its initial funding goals and generate public interest. Omnibus continues to use the identity it developed to create eye-popping print and web collateral for various fundraisers and awareness campaigns.
For the launch of the Witch Room music venue and bar, Omnibus created an identity package based on a mix of vintage tarot card and witchcraft iconography combined with the zines and record cover art of goth and dark-wave music scenes from the early to mid eighties. Keeping with a subdued palette of mostly blacks & white, the branding was carried through for the website, flyers and signage, advertising, email templates, business cards and other marketing materials designed for the venue's launch in late March of 2014. The homepage of the responsive website features imagery from a rotating cast of like minded artists and illustrators from around the globe.
Everyday Genius Institute
Omnibus reworked the identity program for the Everyday Genius Instiitute to be a cohesive yet flexible package of logo treatments that vary slightly for each project. As the Institute dissects the core behaviors of geniuses to create educational programs for various industries, the logo bubble changes to reflect each industry. Omnibus created the packaging for a series of educational DVDs and accompanying workbooks, packaged to sit on the shelves of bookstores and chain retailers, including chain-specific packages for Office Max and Staples. DVD and workbook sits snug in a die-cut pocket, folder is scored and folds in half like a book.