Aardvark Paper Straws
Omnibus was brought in by public relations and marketing firms Five Two SQ and Keen Strategy to refresh and expand the brand identity for the Aardvark paper straw company. While Five Two SQ and Keen worked to reposition Aardvark as the only FDA food-grade certified, chlorine-free, biodegradable, compostable, and durable paper drinking straws in the market today, Omnibus crafted a bright, modern look for the American heritage brand that would appeal to the product's green sensibilities and fun applications in entertaining, crafting and decorating. With the use of a bright, interchangeable palette and fun, yet refined typography, Omnibus reworked the original Aardvark logo and type system to fit the company's new brand positioning. A seasonal system of 4-color labels was produced for the product, heightening the brand's ability to be noticed in the potentially noisey and variable store environment. Packaging for boxes of larger quantities, as well as the delivery of samples and product information for the sales team was also explored. A scalable marketing site (soon to be a fully functional e-commerce site) was developed to romance the brand story and show off the brand's unique, high quality product.